Brand, product & content alignment for startups
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Fintech
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Health & Insur-tech
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Private Wealth
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Manufacturing
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Non-Profit & Government
Rhetorica helps you sound cooler and smarter than your competitors.
Led by writer and strategist Phoebe Assenza, we partner with brand, product, and marketing teams to ensure a consistent voice and differentiated value across all your touchpoints.
Our Clients
“Phoebe is one of the most thoughtful and innovative content strategists I’ve ever worked with.”
Alex Stried, Chief Product Officer, Cerebral
Services
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Brand & Product Voice
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Content & Messaging Suite
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Product Positioning & Sales Narrative
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UX & Brand Copywriting
Results
Increased conversions by +10% within a week of launching copy & content strategy for new website, onboarding & CRM. Improved user retention by 25% within the first month of new product launch.
20.5% conversion rate from newsletter to registered user
25% conversion rate from social media campaign to registered user
“I would often see users smile in testing sessions and gain confidence while they read Phoebe’s UX content & copy through the conversion flow.”
Danny Chang, Product Designer, Ellevest & Nayya
Our Work
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Defining a new voice and sharper strategy for a $5BB turnaround
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Building a women’s brand, product, and community at an old boys’ club
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Reigniting human connection in a post-pandemic work culture
“Phoebe single handedly launched one of the most popular sections of our site with very little input or direction from the founders. She took responsibility and got things done. ”
David Brinker, Grandparents.com, News Corp & Snap