Part of LEGO’s Play for All Initiative, The Elixe Project is a pilot program that addresses organizational burnout and disengagement through team connection and playful learning. Pilot partners include IKEA, LEGO, and Sesame Street Workshop, among others.

In collaboration with Gejst Studio, Rhetorica created and named a new sub-brand with its attendant values, mission, and editorial guidelines.

We also provided content strategy and copywriting for the entire play-driven user experience and website.