Client Profile:

After achieving massive growth during the COVID-19 pandemic, Cerebral was forced to pivot due to changing government regulations for telehealth services and the prescription medications they offered.

The Challenge:

Under new leadership, the company had to redefine their position in the market and differentiate their product and brand voice in a vast competitive landscape.

Our Approach:

Rhetorica was tapped to articulate and implement Cerebral’s brand messaging and voice, and develop communications for new initiatives that leaned into the quality and efficacy of their online therapy product.

Rhetorica partnered with Cerebral on the creative conception and positioning for Strong Start, a multi-month membership package that increased retention by 25% in the first month. We also helped develop the Cerebral Way product narrative and position and launch messaging for Couples Therapy.