Client Profile:

Like many enterprise SaaS businesses, DigiFabster has a highly segmented audience with different needs and approaches. The through-line is a customer who leads a manufacturing business and needs to cut costs while increasing output and revenue.

The Challenge:

Generally, DigiFabster is positioned as an automation tool that meets these business owners’ needs, but their communications needs to speak to different mindsets: From manufacturing shop owners attached to their Excel spreadsheets, to new entrants in 3D printing that choose automation at nearly every step and are well-aware of DigiFabster’s competition.

Our Approach:

Rhetorica partnered with DigiFabster to take their general positioning statement and sales narrative and adapt it to hyper-specific audiences. With long-form guides, in-depth case studies & white papers, quick hitting LinkedIn assets, and targeted landing pages, we’ve been able to answer the most important questions from DF prospects:

What is DigiFabster? Why does my shop need it? What makes it better than the other guys?