Pairity was an AI startup in Accounts Receivable Management, an industry that has traditionally put profits before people and hadn’t innovated in decades.

Pairity’s algorithm was designed to find mutually beneficial settlements between consumers and their creditors, with fair and humane communication styles and payments arrangements.

In partnership with SMAKK Studios, Rhetorica made sure the brand balanced levity, humanity, and technology with trustworthiness and professionalism.

Most of their advertising spoke to a B2B audience which had to focus on bottom line results, while still retaining the friendly brand voice we created. After two years of running their consumer and investor-facing content, Pairity was acquired by industry giant Finvi.